QUINTILIAN Request a brief
Wall Street data science · college athletics

Hindsight,
beforehand.

Your athletic department now buys and sells in real markets: players, sponsorships, premium seats, donor gifts. Most of those decisions are still made without a defensible price. We priced the fastest markets on Wall Street. Now we price yours.

You move early. You move calm.

Your world changed

College athletics just became a market. You became the buyer.

The House settlement put a hard cap on what you can pay athletes directly. You are now a general manager allocating a capped budget against rivals doing the same, and every commitment above $600 must survive a fair-market-value review. The valuations on offer are thin, unpublished, and estimate-based. The programs that price first will win the next five years.

$21.3M
The revenue-sharing cap per school for the 2026-27 academic year, up from $20.5M in year one, with increases built in across the settlement's ten-year life. Still well short of what a competitive roster costs.
$30-55.2M
What a Power Four football roster now costs, all in.
+40-60%
The jump in player cost when revenue sharing arrived, 2024-25 to 2025-26.
$600
The threshold above which every deal now clears a fair-market-value review. The era of the undefended number is over.
What we do

Your department is a portfolio of underpriced assets. We price them, and recover the revenue.

Quintilian is a Wall Street data science firm. We find the pattern in the data you already hold and put a defensible dollar value on every asset your department trades: the roster you fund, the jersey patch you are about to sell, the sponsorships you sign, the collective revenue behind them, the seats and suites you sell, the donors you steward. The people who built pricing systems for the fastest markets on earth do the work themselves, on your data, in your environment. The expertise shows up in the work, not the introduction.

01
The roster you fund
Cap strategy, fair value, retention, and forward pricing for every player you hold and every player you could add.
02
The sponsorships and patches you sign
The jersey patch, the sponsorship anchor, and the player's partnership with a small business in the community, each priced from evidence, so your seller arrives with the number. A patch is the newest asset on the sheet; it deserves a basis, not a guess.
03
The collective behind you
Collective revenue priced empirically: recorded deals, disclosed aggregates, and market comparisons in place of rumor, so every dollar routed through your collective carries a basis.
04
The seats and suites you sell
Ticket and suite sales: yield, renewal, lapse, and win-back, modeled at the level of the individual seat and fan, repriced nightly against the live resale market.
05
The donors you steward
Retention, upgrade, and lifetime value read from the donor base you already hold, so the next gift is asked for at the right moment.
06
The properties and agencies beside you
The engine prices the sell side too: sports properties and the agencies that represent them, so both sides of a deal arrive with a defensible number.

The work lands on the roster first, because that is where the clock is running. It expands across the department, because the engine underneath is the same.

Start with the roster · Roster Room by Quintilian

The front offices that win do not guess what a player is worth. They price it.

Roster Room is the terminal for it: one screen where a program sees every athlete it holds and every athlete it could add, each carrying a live, defensible dollar value. It runs today across all 134 Football Bowl Subdivision (FBS) programs.

RosterFair ValueForward '27Conf vs NFLMy BoardWhat-If
$32.1M
Roster fair value
on target
Under the cap
108
Priced players
live
Marked to market
PlayerPosProductionProjected valueMarketRead
QBhigh$2.9M$2.7Munderpriced
EDGEhigh$2.5M$2.4Mfair
WRrising$1.3M$0.8Mmarket low
OLproven$1.0M$1.0Mfair
Screen illustrative. Player identities withheld.

Fair value, retention, and multi-year contracts, priced the way a desk prices.

Every figure begins with evidence: production, recruiting composites, transfer-portal movement, eligibility, professional draft value, and the observed market, gathered from many sources, each dated and trust-weighted so a verified number outweighs a rumor. Fair value keeps the modeled figure, the market figure, and the recorded actual figure separate, and states which is which; where a program's own signed contract exists, it is the authoritative number and marks the model to market.

Retention is priced, not guessed: modeled departure exposure ranks the roster by the dollars at stake and states the retention price that closes them. Multi-year commitments are priced forward: every returning player carries a next-year value under a base path, a breakout path, and a regression path, with a band around the outcome, and repricing continues week by week as the season's evidence accumulates.

Compliant by construction.

We keep the standard Wall Street regulation holds a trading desk to: every price carries its date, its sources, and an auditable line of reasoning; modeled figures are labeled as modeled; and the record stands ready for review years later. College athletics now demands the same discipline, with every deal above $600 clearing a fair-market-value review. Roster Room provides a fully compliant solution: the number arrives with the documentation that defends it.

Two sides, one market.

Programs sit on the buy side. Agents sit on the sell side. We build the same intelligence for each, on opposite sides of the table, the way a real market prices: a bid and an ask, each defended.

Where the method comes from

Priced at a scale and speed sport has never seen.

187M
Messages a second at peak on the options feed we priced: more than a full year of every packed house in major-league sport.
25B
Market events through one system in 60 minutes: more than triple every fan ever at the major sports, the Olympics, and the World Cups.
1µs
A price set in a microsecond: the time a car at 200 mph travels the width of a human hair. We price sport with that reflex.
In a regulated market a price carries a snapshot, an auditable decision tree, and a defensible approach, open to audit for the next seven years on 24 hours notice. That is the standard we keep.
NYSEGOOGLEDEEPMINDGOLDMAN SACHSD. E. SHAWDATABRICKSAWSAZURE
Questions we hear

Asked and answered.

What does Quintilian do?

Quintilian is a Wall Street data science firm working in higher education and college athletics. We put a defensible dollar value on every asset an athletic department trades: the roster, jersey patches and sponsorships, NIL collective revenue, tickets and suites, and donor programs, working on your data, in your environment.

What is Roster Room?

Roster Room is Quintilian's roster valuation terminal for college football. It prices every athlete a program holds and every athlete it could add, with fair value, retention pricing, and multi-year forward pricing, and runs across all 134 Football Bowl Subdivision (FBS) programs.

What is the revenue-sharing cap for 2026-27?

Under the House settlement, the direct revenue-sharing cap is $21.3M per school for the 2026-27 academic year, up from $20.5M in year one, with increases built in across the settlement's ten-year life. A competitive Power Four football roster costs $30M to $55.2M all in.

How are the valuations compliant?

Every price carries its date, its sources, and an auditable line of reasoning, the standard Wall Street regulation holds a trading desk to. Deals above $600 now clear a fair-market-value review, and our numbers arrive with the documentation that defends them.

Before you spend a dollar, see the figures.

A discovery brief returns specific figures for your program, on your own data, before any long-term commitment: what your roster is worth, where your seats are underpriced, which donors are ready. We earn when you earn.

Request your discovery brief

Sources: House settlement and College Sports Commission reporting (ESPN, January 2026); revenue-sharing cap, 2026-27 (The NIL Standard, 2026); roster cost (NIL-NCAA.com; The NIL Standard priced-roster totals, 2026); player-cost growth (Opendorse via FootballScoop, 2025-2026). Terminal screen illustrative; player identities withheld. Modeled figures are labeled as modeled.